Originally Posted by bimmerjph
Edit: Just read your second post. I still don't see why they didn't show the concept. They already spent the money designing it.
Probably because they had already taken the decision to ditch the progressive/innovative 4 door hatch 6er and this concept had become irrelevant in that it didn't announce anything real to come on the market. I suspect they also were just about to ditch the inverted grilles idea and this concept-car had them and therefore had an irrelevant identity (although at that time (2009) Scott26 was still saying that the next 1er Coupe would have them... His latest sketch of the 2er (2012) has normal grilles though). In any case some last minute decision (product strategy, design direction...) seems to have withheld the presentation of this red concept-car.