So I did a bit more digging into the total cost of ownership numbers. According to Tesla's website, service is required yearly or every 12,500 miles, which ever comes first. The service visit is $600 every 12,500 miles, or a bit less if you pre-pay for service at a 4-year 50,000 mile plan the price is $1,900. Moreover, Tesla can't state how long a battery will last, but it does offer a pre-purchase battery plan that pays for a battery replacement after the 8-year 100,000 mile mark, so apparently Tesla thinks the lifetime of a battery is just 100,000 miles. The replacement cost for the 60KWh battery is $10,000.
Viewed from a cost-competitive point, this car has fail all over it.