My one year free subscription expired and I didn't bother renewing.
Used it Zero times other then at the dealer when I picked up the car and setup some stuff with the Telephone rep.
I suppose if you want to use BMW Remote it might be useful but until it has the remote start feature, the 200 bucks isn't worth it for me.
2011 335i X Drive Special Edition-Jerez Black
35% Tint All Around / 3M Rockguard / Weathertech/ PPK2 / 18&12mm Spacers/Lux H8 V3