Road noise bad
wind noise bad
tyre noise bad
engine induction and exhaust noise good
You either have a car that wafts along, or you have one with great engine noise and lots of tyre 'thrumm' and road noise.
The problem is; noise is noise....let one in and you let them all in. Keep some out and you keep all out.
Only way to select the noise you want and not all the others is the way BMW engineers have done it. Its not fake engine noise....its real, but what they've done is to find a way to let the desirable noise in, without all the undesirable noise.
Like air conditioning or heating really. Let outside air in, but adjust its temperature and flow rate to make it comfortable.