Let me back up and say that I'm not opposed to BMW making a FWD car. Is there any other manufacturer (mass-manufacturer, not a niche supercar maker) who does not make a FWD car? If we count Mini, I suppose we could say that BMW already does, but Mini is a separate brand, and that's kind of what I'm talking about here.
I loved my VWs. I owned 5 Golf/Rabbits, three of which were GTIs. My last GTI (MkV 2.0T DSG) will always be one of my favorite cars of all time. I can still remember the sensation on day I test drove it. I don't feel that a FWD has to be a bland, boring car.
The thing is this: FWD is not RWD. It's just not. We know that, BMW knows that, so why keep up with the charade? Just say what you really mean. BWM intends to make the best handling FWD car on the road. That is a fantastic goal! Just stop insisting that buyers won't be sacrificing anything by settling for FWD. They'll be gaining other things as well, so there's no need to veil this development in marketing-speak.
His: 2013 ///M3 - Interlagos Blue Black M-DCT
Hers: 2013 X3 28i - N20 Mineral Silver / Sand Beige / Premium, Tech
Past: 2010 135i - TiAg Coral Red 6MT ///M-Sport