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      02-18-2013, 07:50 AM   #5

BLTZKRG's Avatar
Drives: 2011 Z4 sD35i
Join Date: Jun 2011
Location: NJ

Posts: 86
iTrader: (0)

CA/SA are order takers now.
Delivery time comes - they don't have the know how (sometimes) or time to deal with customers who don't know the car.

Not everyone is a car enthusiast or tech savvy.
This program is geared to have a better experience for the average BMW owner or new driver to BMW vehicles.

There are way too many CA's in the industry who are underpaid and under-qualified (imagine a venn diagram).

They should one day just make BMW centers like vending machines, scan your code in and unlock the vehicle, take ownership, request a BMW Genius there if necessary.

10-20 Years it will happen...