View Single Post
      02-18-2013, 07:50 AM   #5
BLTZKRG
Private
BLTZKRG's Avatar
United_States
0
Rep
88
Posts

 
Drives: 2011 Z4 sD35i
Join Date: Jun 2011
Location: NJ

iTrader: (0)

CA/SA are order takers now.
Delivery time comes - they don't have the know how (sometimes) or time to deal with customers who don't know the car.

Not everyone is a car enthusiast or tech savvy.
This program is geared to have a better experience for the average BMW owner or new driver to BMW vehicles.

There are way too many CA's in the industry who are underpaid and under-qualified (imagine a venn diagram).

They should one day just make BMW centers like vending machines, scan your code in and unlock the vehicle, take ownership, request a BMW Genius there if necessary.

10-20 Years it will happen...