Could a "BMW Genius" help a customer get a better deal by advising against packages that aren't needed, etc.? A healthy tension between the "BWM Genius" and the sales team could create better value for customers (or, at least, the appearance thereof).
PS> Where do I apply? This would be fun to do during a few peak times of the year.
2011 135i M Sport | COBB V3 AP Stage 1+ | ER FMIC and CP | Dinan Stage 3 Suspension | Dinan High Performance Bushing Kit | M3 Wishbones | Modified CDV | Clutch Stop | APEX EC-7 Wheels w/ Michelin PSS 235/40R18 265/35R18 Tires | Maddad Street Series Exhaust | BMW Performance Kidney Grills | Spoiler Delete | 28% Tint