FYI - Ultimate BMW Private Sales Event Sept 18, 2013.
Not sure if you will get preferred pricing or it's only for one day only. Just a way to pressure you to sign on the spot.
Here is what was mentioned in my email:
For 1 day only, you and your guest will receive:
Preferred pricing on new 2013 models
Cash purchase incentives of up to $20,000
Sales event lease and finance rates starting at 1.9% on our most popular models
A trade in value enhancement
$500 BMW lifestyle and accessories voucher with purchase.
Organized crime is alive and well: It's called auto insurance