What many people fail to realize is many other car manufactures are doing this too.
The 2010 GTI comes to mind. I believe the 2009's had an actual tube that went into the cabin, and for the 2010 models people began to find sound symposeurs tucked in the dash.
2009 128i Coupe Crimson Red
MODS: -Injen Intake-Magnaflow Exhaust-Carbon Fiber Spoiler - Carbon Fiber Grilles - OZ Ultraleggeras - CF Mirrors