I recently ordered a new 08 335xi coupe from Russel also. Chris Lee is my POC and CA at Russel. He worked hard to get my business; he didn't try to pressure me or push me around. I negotiated everything over the phone, email and finally with faxes. He maintained good contact with me and followed up on my concerns and questions. In the end, between 2 other dealerships I decided Chris was the one to go with (price is secondary to customer service and integrity). I believe we both got a fair price on the order.
Russel BMW is also 1 hour away from my home, so it was not a trivial decision.
Threads like these scare, I must admit. The car I ordered should be arriving within the next 2 weeks and I will be definitely updating this thread til the end in regards to my POV of Russel BMW.
Joyriding customer vehicles and other blatant forms of disregard and disrespect are really discouraging. I hope they are not true of Russel.