+1 on the experience and fitting the organization culture. Certs will get you through the search engines and HR recruiters, but the experience and is what will get you the job.
How's the job market in San Diego? I've been thinking about getting out of the rain and back into the sunshine myself.
2010 335i Cv | Le Mans Blue | Black/Gray Poplar
AT | M Sport | ZPP | ZCW | NAV | Logic7 | CA | PDC