Originally Posted by ihavedrivenanm1
The issue isn't "magic" or "bigot[ry]" but rather money.
Regardless of the value you personally may ascribe to 'built-in-Germany' BMW absolutely charges all of their customers a premium for that appellation. In fact they are counting on their customers responding to it.
The vast majority of BMW's customers are far more aware that they are buying the hippest German car than they are of BMW's sporting and racing history or how modern and advanced the SA plant may be.
Personally I would have no problem with a BMW made in SA as long as BMW was giving me a rebate for not being made in Germany - not because I am overly concerned with the car not being made in Germany, I just don't want to be charged for something I am not receiving.
+1!! Some people are not getting this.. the fact is fact.. everyone knows that primary reason why BMW decides to build cars in SA is because labour is considerably cheaper there.. so paying the same $$ for SA built car does not and should not make any sense at all..