Fits great in my 10/08 build 335i sedan. The lever does end up pointed backwards a little bit, 3rd is where neutral used to be, but it doesn't bother me. I prefer it, because 1,3,5 used to be a bit of a stretch and now it falls to hand quite nicely. Agreed with the others, it's a little notchy, but not bad.
Installation was pretty easy, but I definitely couldn't do it from the top. 4 screws and the panel comes off, then reach up and pull out the clip. Pretty simple. No rubbing or grinding or anything.