man, if you think bmw dealers are making $100 bucks on a $100,000 car you're crazy. I know you don't really believe that, but thats an absurd analogy.
These guys are probably making 5-6k right off the bat with a base 325i. Add options, and they are marking up for that. Repairs, warranty work etc. they will bill BMW for that. Car dealerships make a lot of money, thats why everyone who can bank roll it wants to own one.
I'm sure their operations costs are high, well so are their markups. And if you guys really think invoice price (on the pdf file) is what idealers actually pay, gimme a break.
Originally Posted by bmwdan
You guys absolutely kill me. I do not know why you think it is unfair for these dealerships to make any money!?!?! I love how you say "You are making a 40k plus purchase and they are dickering over $120 mats". You guys need to understand that everything has a cost. If you own something for $99,900, and I offer you $100,000 you would certainly not through in something with a cost of $1,500. What I am getting at is it does not matter how much money you spend, if the dealership does not have any money to pay for mats, thats the breaks. You are the one pounding them on the purhcase price so hard. Let them make a little money and maybe you'll get better service.