Ok, you guys be the judge on this one.
This is a new "performance" knob from ACS which introduces the concept of a large red lighted number to tell you which gear you are in.
ACS claims that as of now, determining which gear you are in is based off of feel; but with this new knob you get a visual display and its "cool".
On the positive side it should be very simple to install and fits all BMWs and Minis.
Well, definitly not my cup of tea, but you guys be the judge!