I very much doubt "BMW" are reading this but even if they are they won't be encouraged to do much. BMW care about as much for their customers as I care about the X factor (i.e., not at all).
I have the 225M wheels on my car and although this has not yet happened to me this whole situation means I shall not be buying another BMW in the future. When it does happen to me I shall write letters to every single publication that's ever published anything about cars ever in the hope that it will get noticed by Which? and AutoExpress etc.
Current: 2013 F10 520d M-Sport, Professional Media, Visibility Pack, Reversing Camera, DAB
Previous: 2011 F10 520d M-Sport, 2008 320i M-Sport Coupe, 2002 325i, 2001 318i valvetronic, 1998 318i, 1996 525i, 1990 Porsche 944S2