I saw it last night. I've seen the other movies, but I'm not what you would conside a "trekkie".
There are some references that mean more if you have seen the other movies, but it's not going to ruin the film if you don't get them. Most are pretty obvious, and even if you don't know a lot about the series you'll pick up on them (not to mention half the theater will be LOL and clapping).
It's worth the money IMO, without a doubt. They did a great job with it.