Seriously though, WTF is wrong with these people. Sorry to be harsh, but it really makes me sick these days how companies can believe they can carry on with dodgy sales tactics. The internet has allowed people to air their views and experiences with the world instantly. Granted it's not great for some, as there are some (let's face it) nutters out there that would never be happy... but in general it has forced the 'good' companies to be better, as you can't just brush the dodgy customers under the rug... you have to deal with them and try to make them happy.
Hopefully companies that don't will go under very soon, especially in this climate, and companies that jump in on threads trying to promote themselves through false positive reviews will be even quicker to go down the toilet.