All BRAND NEW products are going to cost more $$ due to initial product development/R&D/marketing expenses. Especially a brand spanking new product like this. Like all products, it will drop over time after manufacturing cost decrease and more competition. This is the norm and if you want to be one of the first to enjoy this product, there's a premium.
$3000 for the Chip and Custom Dual Exhaust + tuned and dynoed by Shiv + be almost as fast as an M5 is a bargain price......