I agree that none of the flashes out there are doing what his product is capable of; that's why I haven't purchased a flash. However, I don't feel comfortable messing around with my ecu box and therefore asked whether he is capable of creating a flash and if he is, why won't he? From the discussions I've seen, he would be able to have just as much, if not even more, control over the parameters with a flash as opposed to a piggy-back.
I understand that's it's not difficult to install the Procede, but I'm sure that people would want the convenience of flashing through the OBDII port. If he offered a flash, he would blow everyone out of the water, especially his main rival, JB3.