Originally Posted by Zeph
just paying for the name, they are well known and respected... although too heavy for my taste
Check out some HRE prices and you will see what strong and lightweight can actually cost LOL (like $6k for a set of 19" wheels). Paying for a name with HRE as well, but honestly probably the best wheels you can buy.
I guess the only thing that you need to have in order to sell your product (whatever it is) is A name. It doesn't matther how quality or how good it is, pepole will buy it for its name