GM announced today that it would introduce 25 new models in the next 2 years, including a new Cadillac ATS entry level luxury mid-sized coupe and sports sedan. The ATS is aimed squarely at the BMW 3-series and Audi A4 market. The Cadillac ATS will come in both coupe and sedan form, and in both RWD and AWD configurations. It will be built on GM's alpha platform and expected to have both 4 and 6 cylinder engine options.
A concept ATS was previewed to about 100 members of the public yesterday along with GM's PR team, and it's been described as a baby CTS, about 8 inches shorter in length. The model shown was a two-door coupe with a roof-line closer in shape to the CTS sedan rather than the extreme fastback profile of the CTS coupe. No pictures or renderings have yet been released.
Said GM CEO Fritz Henderson: "We are determined to repeat what CTS has already achieved in design, quality, driving dynamics, performance and fuel economy to grow our presence in this high-volume and highly competitive segment," Henderson said.