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      10-06-2009, 11:13 PM   #18
bdardashti
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Drives: '11 E90 328i xDrive
Join Date: Apr 2008
Location: Toronto

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Great. Within a few decades, we'll have cars ranging from the -8 Series up to the 8 Series. And they'll have a X, M, and Z for each model.... Maybe the negatives will be for people who like the 3 series size, shape, etc, but wanted it to look backwards...there comes the -3! And the -Z3, -X3, and of course, -M3.

Isn't BMW becoming the old GM with all these niche cars for tiny or made up segments? Even if the R&D costs are very low because of the chassis-sharing, I wonder if production and marketing costs will allow them to make any net profit.