Originally Posted by footie
You are so far off the mark it's unreal. Inefficient is something I wouldn't call quattroGmbH, currently Audi as a company are spending far more in R&D than either BMW or Mercedes, the reason for one niche Audis in the US is they have always producted limited numbers of the RS models up to now. Whether this will change is unknown, I did hear that they intended to develop and market their RS models sooner and in greater quantities but this was prior to the economy hitting the floor.
Investing in R&D has nothing to do with current efficiency. It's basicaly a matter of how high your costs are against your revenues. If Audi were to sell an RS5 in the US, how much would it cost? Do you think it would be in line with an M3 coupe? I don't. I think it would at least $10k more and not because it's a superior sports car.
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