Originally Posted by ptack
Investing in R&D has nothing to do with current efficiency. It's basicaly a matter of how high your costs are against your revenues. If Audi were to sell an RS5 in the US, how much would it cost? Do you think it would be in line with an M3 coupe? I don't. I think it would at least $10k more and not because it's a superior sports car.
The RS5 will destroy the E9x M3, are you kidding me? Audi has had more than two years to prepare this car to out-perform the current M3. Will it cost more as well? You betcha.