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      01-13-2010, 05:16 PM   #1
Mark
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BMW 3 Series Wins Polk Automotive Loyalty Awards

Quote:
The BMW Series was a winner in the R. L. Polk & Co.s Automotive Loyalty Awards for the 2009 model year. The 3 Series took top honors in the Luxury Car category. The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and is so pleased with their vehicle that they purchase or lease another new vehicle of the same model or make.

We are very pleased to receive this recognition, said Jack Pitney, Vice President Marketing, BMW of North America. BMW owners are very enthusiastic and we have no more enthusiastic owners than those driving a 3 Series, so keeping them in the family means a great deal to us.

"Winning the Polk Automotive Loyalty Award proves BMWs commitment to loyalty and understanding customer needs at the highest level," said Stephen Polk, chairman, president and CEO of R. L. Polk & Co. We congratulate BMW on winning the Loyalty Award in the Luxury Car segment.

Now in its fifth generation, the 2010 BMW 3 Series offers a full range of models which include Sedans, Sports Wagons, Coupes and Convertibles. Most are available with a choice of rear-wheel drive or BMWs xDrive all-wheel drive. There are three different engines available, including BMWs Advanced Diesel in the 335d Sedan which achieves 36 mpg on the highway.
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