Seems like it might be a little different for North America. Those photos are from the BMW Europe, as I found those exact same ones when browsing the German BMW site. These photos are from BMW North America, which shows also shows the non-fog lights options that features a splitter that's similar to the standard 2011 model. It's also rocking a different set of wheels. Most notable is the rear is entirely different from the Euro photo.
I do like how BMW went with the all black grille and I'm sure it was a response to the popular aftermarketing of that exact same thing.
I do like the new black inserts on the paddle shifters and the darker grey trim on the interior. Would look hot with Black leather.