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      01-24-2010, 09:41 PM   #18
Mr. 5
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2007 e90 335i  [4.00]
Originally Posted by scheherazade View Post
I really doubt they would break the market segmentation to make a redundant product.

0w40 is niche (usually in very small stock)
5w40 is mainstream (jugs of it abound everywhere)

If they both had ll-01 approval, people would just buy the cheaper one - or 5w40 would both have to be more expensive (+endorsement), or they would have to introduce a 3rd product to take the price point of the 5w40.

I agree with this. Notice that Mobil1 does not sell the bigger containers of the 0W40 as well.
I've heard so much negativity of 0w40 being too thin that I thought I would test out the 5w40.

What do I have now? Castrol edge 5w30.
We'll see how this LL-01 approved oil stacks up to the Mobil1 5w40.
e36 M3 Coupe, e36 325i Sedan
e90 335i--SOLD

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