Current M3 is 68,350 Euro
RS5 that's gonna be coming out in April will be 77,000 Euro.
I really love the RS5 and the specs are great but wtf is with that price? I could see it being 72,000 Euro but 77,000??? That is a lot!
In the Canadian Market, the M3 cost 71,300. So lets assume if the RS5 does make it to Canada that the price will be around 75-80k. If the performance blows or at least surpasses the current M3, than a mid 70k price tag would be fine. If however, it doesn't out performs the M3, than the extra premium would make it a hard car to sell I'd think.