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      03-03-2010, 12:20 PM   #35
stressdoc
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Drives: 335 E90 ZSP+
Join Date: Jun 2005
Location: MO

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Ask how we, the enthusiast community, can help make BMW Performance a success. If the accountants like the numbers, Eric will have more power and influence to bring us what we want. BMW Performance parts are not cheap for a reason, there is a lot of R&D that goes into engineering parts that exceed standard specs. But quantity brings down cost; the paradox of pricing. Lot of buyers -> lower cost per item -> lower profit per item, but higher profit from more sales -> everyone wins!

Make performance parts that are already in the factory system available via individual. At this point that amounts to just ordering a 335is, which is great, but there is a significant aftermarket population, and owners that need four doors...

Top priorities:
1) LSD
2) Seats
3) M3 suspension parts -- control arms, bushings, braces -- re-labeled as Perf parts, with concomitant adjustment of Perf suspension kit (springs and dampers) to take advantage of the better dynamics. This could be developed as a "Stage II" suspension kit.
4) Brakes for 335; stainless steel lines etc.
5) More potent engine tune kit, akin to Alpina B3S levels. Added cooling and FMIC.

Note that a 335 equipped with the above BMW Perf parts would kick the S4's butt in a comparo test. It would also preempt much of the aftermarket tuner market.
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My not-so-recent ED: http://www.e90post.com/forums/showthread.php?t=31829
Quaife, BMW Perf & M3 suspension, V5, M-sport, ...
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