Ask how we, the enthusiast community, can help make BMW Performance a success. If the accountants like the numbers, Eric will have more power and influence to bring us what we want. BMW Performance parts are not cheap for a reason, there is a lot of R&D that goes into engineering parts that exceed standard specs. But quantity brings down cost; the paradox of pricing. Lot of buyers -> lower cost per item -> lower profit per item, but higher profit from more sales -> everyone wins!
Make performance parts that are already in the factory system available via individual. At this point that amounts to just ordering a 335is, which is great, but there is a significant aftermarket population, and owners that need four doors...
3) M3 suspension parts -- control arms, bushings, braces -- re-labeled as Perf parts, with concomitant adjustment of Perf suspension kit (springs and dampers) to take advantage of the better dynamics. This could be developed as a "Stage II" suspension kit.
4) Brakes for 335; stainless steel lines etc.
5) More potent engine tune kit, akin to Alpina B3S levels. Added cooling and FMIC.
Note that a 335 equipped with the above BMW Perf parts would kick the S4's butt in a comparo test. It would also preempt much of the aftermarket tuner market.