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      03-05-2010, 06:59 PM   #108
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Originally Posted by McCartney View Post
I agree with you 110%.

Audi would be incredibly stupid to have a brand new car rival a lightly used and equivalently-equipped R8 at that price.

Which is why if they want to survive in our market they will do what they did for the S4, adjust the prices.

The S4 used to be 70 000, it's easy to forget that. Now they start at 52,300 which is what they should have been to begin with. The problem Audi had was pricing their S cars so incredibly high that they set up a competition between the S4 and M3. Up until 5-6 years ago I used to think the S4 was the M3 equivalent.

Now that they seem to be aligning their prices properly, I cannot see this being more 100 plus tax.

If it is way more than that, and it's a real possibility it could be something in the range of what you mentioned, then I'll get an 011 M3.

IT would be an absolute shame to see Audi die in NA slowly pricing things that stupidly.. I can't see them making the same mistake twice.

I think auto manufacturers forget that selling a >55k USD car to a continent that has, maybe, 1 percent of the population that can comfortably afford it isn't easy.

Now if they get stupid and overprice it, then why build it? Their purpose is to sell cars. The R8s they claim were "flying" off the lot. Those are the same R8s you can get for 120 with about 7000 MILES and R-Tronic with everything.

Now granted the R8 has an amazing chassis (among other things), what I'm getting at is they purposely used a 450 HP V8 from their RS4. It's to save money on R and D.

If the car had the Biturbo V8 or V6 as many thought it would, then I couldn't see it not being in the R8 range.

That engine is great, don't get me wrong, but they could have done better.

I think they're learning.
You may be thinking a bit to highly of your US market to believe that Audi need it as badly as BMW do. The simple truth is that Audi are stronger than all the other premium brands in the quickest growing markets like China, so the US has much less on a hold on it's worldwide sales then it does for BMW. In fact by all reckoning Audi will have overtaken BMW's world sales by 2014, not a bad achievement for a sub-brand of parent company VW.

Though I do feel that Audi are readjusting their pricing policy in the US and I agree that all future models will be priced more competitively.