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      05-13-2010, 06:30 PM   #3
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Drives: 330xi, 335i
Join Date: Feb 2009
Location: Terra Borealis

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At the Winter Olympic Games in Vancouver, in order to attract customers, BMW Canada was allegedly handing out little cards that were supposed to smell of BMW Dakota leather. The concept was laughable, but at least in the given venue the idea had a degree of naivety and innocence. As the Olympic are over, an advertising campaign in restrooms, along the machines offering prophylactics and personal hygiene products, is what one would expect, given the BMW Canada's reputation for dignity and class. They could enhance the washroom users' experience by migrating the Vancouver card Dakota perfume to the toilet paper.