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      05-26-2010, 09:34 PM   #22
Lieutenant Colonel
Oulixes's Avatar

Drives: 330xi, 335i
Join Date: Feb 2009
Location: Terra Borealis

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Diesels are nothing new - they have always been popular in Europe because they are rugged and durable, and Europeans have known how far a tank of diesel would go. Now, diesels have finally started appearing in North America. They will compete with hybrids, comparing complexity to simplicity. Will their sales be comparable to the sales of hybrids, or is more advertising, newspaper fluff, politics, incentives, and Prius disasters needed to make diesels more popular? We are just about to find out.