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      05-26-2010, 08:54 PM   #24

Drives: E90 325i; F10 528i; 2002tii
Join Date: Apr 2006
Location: PA

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Originally Posted by Thud View Post
It's all marketing. The 335d proves that BMW knows how to make a 50-state legal diesel motor. The rest is brand perception.

In the US, 4 cylinder diesels are associated with econoboxes (Golf TDI for example), but not the luxury/performance brand the BMW is perceived to be in the US. ....
You might want to take a look at the pricing and how VW is positioning the Golf TDI. It is anything but but an econobox. In fact it is only one step away from what a BMW 123d would be in the United States market.

And then try to find one to buy.