Originally Posted by Thud
It's all marketing. The 335d proves that BMW knows how to make a 50-state legal diesel motor. The rest is brand perception.
In the US, 4 cylinder diesels are associated with econoboxes (Golf TDI for example), but not the luxury/performance brand the BMW is perceived to be in the US. ....
You might want to take a look at the pricing and how VW is positioning the Golf TDI. It is anything but but an econobox. In fact it is only one step away from what a BMW 123d would be in the United States market.
And then try to find one to buy.