I have a basic objection to the "Joy is" slogan used by BMW. Actually a few objections. First I think it is a bit silly. Joy is this, joy is that. When I see those words my mind says Joy is silly.
Second is my daughter is named Joy. Anyone who knows anyone named Joy will instantly know what I mean. Take Joy to work. Bwahahaha. I wonder if BMW would like to hire my daughter for some advertising, give her an M3, and then BMW could show her driving it, saying Joy is Joy. Really silly. But I will clam up if I see an M3 in the driveway.
What da ya say BMW, would you like to make joy for the papa of Joy by giving a Joy to Joy? Boy o boy!