Its a BMW UK event, but I think each dealer has their allocation. My business partner does all the golf and football events - he went to see the champions league final in Greece,a couple of years back with Ford, all 5 star, and stayed in the same hotel as Milan!!!, and I do all the driving events - Love it.
I presume we got invited because we have just swapped dealers to this one and already have ordered two cars with another in the pipe line( this is before we had any for customers, these are all for us), we spend approx £15k a year on parts with them, and obviously the idrive problem that happened with my car.
Thank you BMW