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      09-20-2010, 05:36 PM   #3
jayparry
BMW Performanceer
United_States
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Drives: BSM '09 135i 'tii' Dinan
Join Date: Sep 2007
Location: San Jose, CA

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Well yeah, its not good for the customer who is looking to keep his car for 10 years, thats the point.

Instead of THIS GUY keeping his car for 10 years they got two sales out of him in those 10 years. Or, if he got the new car bug he might have looked elsewhere but they convinced him to come back in with a nav system and lower payment.

The idea is they increased 'owner loyalty' by selling him another car and they know the car they are getting back will have positive equity for the trade in. They still need to grab that other customer off the street, but this method should be like shooting fish in a barrel for them.
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2009 BMW 135i - Premium, Sport, Cold, Comfort, Nav, Active Steering, Premium Sound, iPod/Smartphone
BMW Performance - Carbon Fiber trim, Suspension, Front Rotors, Rear Valence, Spoiler, Steering Wheel, Gearshift, Handbrake, Dead Pedal
Dinan - stage 2 Engine Program, Intake, Exhaust, Short Shifter and Pedals.