Originally Posted by Seminole
The thing is BMW needs a halo model like the R8 for movies. Aside from having 3 series scattered here and there in movies there is not one model (maybe a M6 or M5) in BMW's lineup that would befit a character like Tony Stark in IronMan.
Regular 3 and 5 series are so common that someone watching a movie who sees one won't really care that much about it. On the other hand, having a car like an R8 gets that "Oh wow!" reaction from the audience. Try to imagine the scene in Ironman where the Audi was driving along the coast and there were all those closeup shots of the car with a 3 or 5. It would just look stupid.
They could always stick a modded 3er or 1er into a Fast and Furious film