Originally Posted by gizmo335i
It's just impossible for me to believe that they can't figure this thing out. I think they're being lazy about it for a few reasons. One of them being that it's not an M along with it just being a 3 series. If this was an M3 or a 5 or 7 series and it affected some higher income people, you can bet your ass there'd be a quicker/better response to this issue.
But the majority of BMW's revenue/profit is made from the regular 3 series and not the M...even if it serves as the flagship model. They know that and they wouldn't wanna mess around with that image or reputation for their future's sake....ESPECIALLY the 3 series, which counts for like 40% of all BMW cars sold.