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      12-16-2010, 12:59 PM   #9
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Drives: 2006 330i
Join Date: Sep 2007
Location: Boston MA

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2006 BMW 330i  [5.00]
Originally Posted by BenTrovato View Post
It's also a "green" vehicle. There a lot of people out there that do not mind paying an excessive fee for exclusivity as well as being seen as environmentally friendly.

I will still look at these people as fools, but it doesn't matter. lol

I think this car follows what I call the "Prius Model", a marketing technique in which a car was created which only is offered in "Green" as a drivetrain. It is successful because the buyer does not have the combustion engine alternative of the same model, which would be faster and more practical. Instead a premium is paid for the novelty/exclusivity.

Honda has alternative fuel cars too, but you never hear about them. Because hardly anyone will buy the civic hybrid when the petrol civic is nearly as fuel efficient and much cheaper.

Toyota and Honda both have great engineers on these cars, but Toyota also has excellent marketing.