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      02-21-2011, 10:33 AM   #6
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Drives: F22 220d
Join Date: Jul 2008
Location: Oslo, Norway

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I think this is an important opportunity for BMW.

As the base BMW customers are a conservative bunch, they cannot make changes too fast or take on too much risk by deviating from the original BMWs.

This sub-brand allows them to experiment with new ways of thinking, which i think will create some synergies and lots of
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