BMW really needed to make BMWi work in order to keep competing with MB and Audi especially, without selling out. Audi being owned by VW, has major resources from other VW brands like Lambo, Bentley, Bugatti, etc...
Now, with VW buying 8% of the company where BMW depended on for it's BMWi brand being owned by VW, looks like VW has another brands (BMWs) resources to evaluate and apply to it's own brands without even owning a piece of BMW.
This really does not look good for BMW. VW is on a mission.
Last edited by 3XTR3M3; 03-06-2011 at 05:44 PM.