Originally Posted by BeemerBoyUK
I think this cheapens the BMW image...... It's not a premium car anymore when anyone can have it, it's lost it's aspirational place among consumers...... Bad move BMW :-(
What are you talking about? BMW, Audi, and Mercs in Germany are like Chevy, Ford, and Honda in the U.S.A. They are EVERYWHERE.. It will have zero impact on BMWs image.. hell it may actually increase it when more people get to experience them.
If and when this hits the states we'd most like get the BMW i vehicles and not the main stream bimmers.