Originally Posted by LyriCeZ
What are you talking about? BMW, Audi, and Mercs in Germany are like Chevy, Ford, and Honda in the U.S.A. They are EVERYWHERE.. It will have zero impact on BMWs image.. hell it may actually increase it when more people get to experience them.
If and when this hits the states we'd most like get the BMW i vehicles and not the main stream bimmers.
I think i'm pretty well placed to comment seeming as i actually live in europe and travel to the germany often..... You might see a considerably greater number of german manufactured vehicles in germany, but thats mainly due to the europeans purchasing habits.... we are much more likely to buy something of quality, that we feel will last, rather than something that we can afford that won't last as long. Professionals perticularily aspire to own german vehicles as they represent a projection of the self they want to be, they are therefore aspirational.... take away the aspiration, take away the desire to own one. I've no doubt BMW will still sell, i'm just saying that even germans would class a BMW above the likes of merc and audi, and this might just scuff their shine a bit.