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      04-20-2011, 02:03 PM   #43
ptack
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Drives: 135i
Join Date: May 2008
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2008 135i  [3.00]
When they presented this at the NYIAS they kept using the word 'masculine'. Maybe it's more masculine than the older version (over 60% sales to women), but I doubt the changes are enough to tilt public perceptions (which they spent years developing). To do that they need to offer an even more aggressive version. The risk there is that they don't want to loose the girl sales they need to count on so they can only change so much.
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