As previously reported, BMW will be the exclusive automotive sponsor
for the 2012 London Summer Olympics. As such, BMW will provide 4,000+ of its cars to transport athletes, officials, media, organizing committee members and other VIPs throughout the Olympics.
BMW has just launched its BMW Drive for Team USA
, a national drive program that invites consumers to get behind the wheel and the Olympic Movement in support of U.S. Olympic Team and Paralympic Team hopefuls. The event series travels to 276 BMW retailers across America between June 16 and August 13, 2011.
For each participant who test drives a vehicle at one of the BMW Drive for Team USA events, BMW of North America will donate $10 to Team USA, up to a maximum donation of $200,000. Funds raised will work to further the training and performance goals of Team USA athletes.
First BMW 2012 Olympics Commercial:
* Features Daft Punk's "Outlands" track from Tron Legacy