Quote:
Originally Posted by DimSum
Bingo!
Vorsteiner tries to hard to make it seem like they are the most prestigious tuning company for BMW when their fitment isn't even that great for the premium you pay....
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From my limited understanding, Vorsteiner had a terrible reputation for poor fitment in the e46fanatics community.
The company caught a break when it sponsored LT as the e90 community began to form. With LT being so active in the early stages of e90post, LT really helped solidify the brand image and improve the brand equity of the company by promoting its products. Naturally those who sought to emulate LT also bought into Vorsteiner, providing a successful grassroots campaign.
With some marketing through presentation, (professional photoshoots, jargon about "innovation") Vorsteiner maintained its position as a boutique parts dealer.
Perception is reality =]