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Do they really need one right now? Truth is that if I had 180k to spend on a car ala SLS and V10 R8, I probably wouldn't be looking at Mercs, Audis or BMWs.
In fact, I think they have handled this nicely. Their "halo" car is an exercise in technology instead of just BMW's take on a formula that we've seen a hundred times already. The Porsche 918 takes a similar approach.
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