The thing that hits me is price points.
If you are bringing out a label surely the whole aim is to get that label in as many stores as possible?
Now, your price points seem very much as though you are a manufacturer selling direct.
There is simply no room for anyone to make any money.
Next, Gap etc work on around 12x manufacturing cost, John Lewis, House of Fraser etc. work on around 2.8-4x purchase price.
That should give you an idea of where you want to be at price wise.
Asking people what they think of the brand on here is pretty pointless to be honest, you need to ask your target market, everyone's idea of what 'Gentlemens Club' means is different.
The gentlemen's club name will mean very different things to different people.
At a guess I would say that you are a young lad, probably not white, living in Birmingham or Bradford, maybe London? That to me seems like your target audience looking at that product.
You are asking a lot of 30-50 year old white guys who live in the sticks, what they think. Always going to give you a skewed answer that one.
Product looks fine, T-Shirts and Polo Shirts anyway, never a fan of Joggers, and many of the guys I buy from don't put them in their collections in case it gives the brand the wrong image, but what I would say about the tops is they look long in the body.
I sell the Hackett Polo really well, but the plain one, tiny little H on the breast, but it is fitted and short in the body, it sits on your belt line, the slightly looser one that is regular polo shirt length we simply can't sell.
If it were me doing it I would have put that range together and gone out to try and sell it wholesale.
Polo shirt at £45 selling to shops for £17, try and get 60 shops to put down a small £1500 order with you.
That is pretty doable.
Sell the 3 styles of Polo in 3 colours each and a size run of 1/s 2/m 2/l 1/xl 1/xxl and that is 63 pieces. That is just over a grand, add in 4 t shirts and sweatshirt and a hoody and you are at £2k.
Get that into 50 store (some will buy £3k or more) and you are at £100k first season, £200k for the year, make a 25% margain and you have earnt yourself £50,000 in year one. Double that year two and it is a good business.
Starting off with a website means it will be nothing more than a website selling a few t shirts and Polo shirts. You are shooting yourself in the foot before you have started.
The one thing any retailer hates is suppliers selling olnline, why do I want my biggest competitor to be my supplier??
I have dropped 7 brands over the last 3 years because of that. Be careful.
Decide where you really want to go with this and go for it.