You have to evaluate the cost yourself. How many miles do you run per year, how bad are your current brakes, etc.
The maintenance does not include major things like transmission and coolant change. Only oil changes (once per year), brakes, spark plugs (every 50k miles). I can almost guarantee that you are getting ripped off. Spark plugs only cost $70 if you DIY, oil changes like $80 at most, and air filters are not that expensive either. If you can do these things yourself, or find a BMW indy shop that can do it, don't bother with this maintenance plan.
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